Biometrics is sometimes thought of as a solution only for the large enterprise. Those less familiar with biometrics might believe that their small- to mid-sized business (SMB) doesn’t have the time, budget, or in-house technical expertise to implement biometric authentication, but that’s no longer true. In fact, biometrics can be a game changer for SMBs.
Aware CEO Bob Eckel was recently published in AMEX’s Business Trends & Insights, where he relayed his thoughts on how biometric authentication can be the catalyst that many smaller organizations need to get a leg up on their larger competitors.
Here are two takeaways:
- Consumers hate passwords and will not suffer through a kludgy password reset process. Companies are continually charged with raising their standards on how, why, when, and where they present their customers with a password process. SMBs must compete here or risk losing customers to the competitors that get it right.
- SMBs are often considered softer targets compared to larger enterprises. If your company needs to protect customer data, financial accounts, PII – or even a stockroom loaded with inventory – biometrics can help.
Visit the AMEX site for more observations or get started with your biometrics solution strategy today.
